Public Relations and Marketing Officer

Public Relations and Marketing Officer (Job Description)

Job Title:  Public Relations and Marketing
Officer

Location: Malawi

Department: Marketing

Reports To:  Senior Marketing Manager / Regional
Director

Post Objective

The Public Relations and Marketing
Officer will be responsible for developing and executing marketing
strategies to promote the company’s products and services. This role involves
conducting market research, creating content, managing campaigns, and analyzing
performance to drive brand awareness and lead generation.

1.0 Key Responsibilities

We are seeking a proactive and detail-oriented Marketing
Specialist to support the planning, execution, and analysis of integrated
marketing campaigns. This role will be responsible for creating content,
conducting market research, supporting brand consistency, and tracking
performance across various digital and offline channels. The ideal candidate is
both creative and analytical, with strong communication skills and a passion
for delivering measurable marketing outcomes.

1.1 Campaign Development & Execution

• Assist
  in the planning, development, and implementation of marketing campaigns
  across digital, print, email, social media, and event channels.
• Coordinate
  with designers, content creators, and vendors to ensure the timely
  delivery of campaign assets.
• Support
  localization and personalization efforts based on market or audience
  segment.

1.2 Content Creation & Asset Management

• Write,
  edit, and optimize content for websites, landing pages, blogs,
  newsletters, and social media platforms.
• Develop
  compelling email copy and campaign templates in line with brand voice and
  marketing objectives.
• Collaborate
  with design and video teams to produce visually engaging marketing
  materials.

1.3 Market Research & Competitive Analysis

• Conduct
  ongoing research on customer segments, market trends, and competitor
  strategies.
• Gather
  and analyze data to support campaign development, product positioning, and
  messaging.
• Generate
  insights to guide content strategy, pricing models, and lead generation
  approaches.

 1.4 Brand Management & Messaging Consistency

• Ensure
  consistency of tone, messaging, and visual identity across all platforms
  and channels.
• Maintain
  and apply brand guidelines in all marketing collateral and campaigns.
• Support
  initiatives to strengthen brand positioning across new and existing
  markets.

1.5 Performance Tracking, Reporting & Optimization

• Monitor
  and report on KPIs related to campaign performance (e.g., CTR, CPC,
  engagement rate, lead quality).
• Use
  tools like Google Analytics, Meta Ads Manager, and CRM platforms to
  evaluate success.
• Assist
  in A/B testing, ROI analysis, and adjustments to campaigns based on
  performance data.

1.6 Support for Offline Events & Materials

• Prepare
  marketing collateral (brochures, flyers, banners) for trade shows,
  university fairs, partner events, and internal activations.
• Assist
  with event promotion, logistics coordination, and post-event lead
  follow-up.
• Ensure
  all offline materials are aligned with brand standards and campaign
  messaging.

1.7 Public Relations & Media Engagement

• Manage
  PR strategy to raise Astria Learning’s profile in the global education,
  tech, and investment landscapes.
• Write
  and distribute press releases, secure media coverage, and build
  relationships with key journalists and publications.
• Position
  company executives as thought leaders through contributed articles,
  podcast appearances, and event participation.

2.0 Additional Responsibilities

• Contribute
  to cross-functional projects with admissions, academic, or product teams.
• Support
  internal communications and employee branding initiatives.
• Participate
  in regular team meetings and brainstorming sessions to share ideas and
  insights.
• Perform
  other related duties as assigned or directed by the Marketing Manager or
  supervisor.

Qualifications

• Bachelor’s
  degree in Marketing, Communications, Business, or a related field.
• 2+
  years of relevant experience in marketing or communications.
• 2+
  years in public relations and corporate branding
• Experience
  working with CRM, email marketing, or digital advertising tools (HubSpot,
  Mailchimp, Google Ads, Meta Ads, etc.).

Skills & Competencies

• Strong
  writing and editing skills with attention to detail.
• Proficiency
  in Microsoft Office and marketing tools like Canva, WordPress, or Adobe
  Creative Suite.
• Basic
  knowledge of SEO, content strategy, and digital marketing metrics.
• Ability
  to multitask, prioritize responsibilities, and meet deadlines in a
  fast-paced environment.

Soft Skills

• Strong
  organizational and communication skills.
• Creative
  thinker with a proactive mindset.
• Team
  player with a willingness to learn and contribute ideas.
• Analytical
  and results-oriented approach to marketing tasks.

Deliverables and Reporting

• Contractor
  shall submit performance reports on a [monthly/quarterly/annual] basis
• KPIs
  and reporting templates will be provided by the Company
• All
  reports must be submitted by the deadlines set by HR or the Operations
  Team

How to apply, go to: https://apply.astrialearning.com/jobs/public-relations-and-marketing-officer-malawi

Deadline: 31st August 2026.