A great opportunity awaits you at Coca-Cola Beverages Africa based in Lilongwe, Malawi for the Country Lead: Sales Capability position. Interested candidates are encouraged to submit their applications before the closing date on July 31, 2026. Verify your qualifications against the requirements below before applying. Please ensure to mention you found this opportunity on NyasaJobs.com website when submitting your CV and application to the employer or when making online applications for organizations.
Coca-Cola Beverages Africa
Closing Date : 2026/07/31
Reference Number : CCB260716-4
Job Title : Country Lead: Sales Capability
Job Category : Commercial – Sales and Marketing
Company : Coca-Cola Beverages Africa
Job Type : Permanent
Location – Country: Malawi
Location – Province: Not Applicable
Location – Town / City: Lilongwe, Malawi
Job Description
As Country Lead for Sales Capability, the role is responsible for building strong commercial capabilities across the organisation by conducting detailed needs analyses and driving the standardisation of processes and tools. It involves designing and implementing effective sales training and development programs tailored to local market requirements, while closely monitoring performance and delivering clear, actionable reporting. The role ensures the adoption of best practices to enhance sales effectiveness and embeds robust succession planning to develop future talent and sustain long-term capability growth.
Key Duties & Responsibilities
Standardized Sales Excellence : Ensure that all sales teams operate using standardized best practices to drive consistency and efficiency across the market
Improved Sales Performance : Monitor, evaluate, and improve sales capabilities, resulting in measurable increases in sales productivity and overall performance
Effective Sales Team Training : Develop and implement robust training programs, leading to a highly skilled sales force capable of achieving sales goals
Talent Retention and Leadership Pipeline : Establish a well-maintained succession pipeline, developing future leaders to ensure business continuity
Data-Driven Decision-Making : Utilize performance metrics and analysis to continuously refine sales capability tactics and drive revenue growth
Education
- Bachelor’s degree in Marketing, Business, or a related/relevant field
- Postgraduate qualification would be advantageous
Experience
- 5-10 years experience in sales field management and a strong understanding of capability development within an FMCG environment
- Prior experience in training sales teams and implementing development programs
- Demonstrated success in managing and improving performance metrics within a sales environment
Skills
- Strong capability in creating and executing sales capability tactics and plans that align with long-term business goals
- Expertise in designing and delivering effective sales training programs
- Strong analytical skills with the ability to interpret performance data to guide decision-making
- Ability to engage and align with multiple stakeholders across various business functions
- Skilled in leading organizational change, fostering innovation, and creating a culture of continuous improvement
- Excellent interpersonal and communication skills to influence and lead across all levels of the business